CES 2024, the world’s biggest annual consumer technology show, is set to take place between Tuesday 9th and Friday 12th January 2024 in Las Vegas. The ‘Media Days’, when most product news is announced, are held two days prior, over the 7th and 8th of January (1). The event is expected to host more than 130,000 attendees and 3,500-plus exhibitors (7).
The main focus of CES 2024 is expected to be Artificial Intelligence (AI). AI is predicted to dominate the show, with many products debuting garnished with AI (2) (4). This includes AI-powered tech and advances in automation in the automotive sector (6). Mercedes will show a new AI-powered virtual assistant, and Rimac will talk about its new robotaxi ecosystem it wants to launch in 2026 (6) .
In the TV sector, Sony is expected to focus on movie production, sound, and VR (1). LG is anticipated to announce a whole new TV range, with the focus on the brand’s dominant OLED models (1). There is also hope for progress from OLED panels in terms of full-screen brightness (8) .
In the automotive sector, Honda has plans to debut a new series of electric cars (6). Hyundai-owned Mobis will also be there with 20 mobility “innovations”6.
Health tech will also be emphasized more heavily, and beauty tech will be featured at the forefront for the first time in CES history, with a keynote address from the French personal care company L’Oréal (2).
In the gaming sector, Qualcomm and its partners will make some news at CES with a new generation of virtual reality and gaming gear (7). There is also anticipation for new gaming laptops with OLED screen technology (8).
Overall, CES 2024 is shaping up to be a fascinating event with new AI-powered tech and advances in automation likely to grab the biggest headlines (6).